Who are we?
Skoop is a company made by parents, for parents.
Founded by Xinyi, a mother of two boys, who embarked on a journey that almost every parent can relate to. From the early days of school, she encountered the familiar struggle of searching for the ideal classes and programs for her children. With the distinct personalities of her boys, she scoured the web, sought recommendations from friends and tirelessly explored every avenue to find the right educational provider suitable for her boys. Yet, amidst the vast array of options, she couldn’t shake off the feeling of being overwhelmed by choices and the burden that parents bear— the time-consuming searches, constant second-guessing, and the nagging feeling that perhaps, she might miss out on a better opportunity.
Xinyi soon realized she wasn’t alone in the struggle of navigating the overwhelming maze of educational options for her kids. This insight led her to a pivotal realization: there had to be a better way to help parents find the right educational fit for their children. Driven by her experiences and a passion for enhancing children’s learning journeys, she founded Skoop!
Skoop! was born out of Xinyi’s desire to simplify the search process for families and create a trusted space where parents can access genuine insights and authentic perspectives. Beyond her personal journey, Xinyi’s deep interest in how children learn and develop led her to pursue a course by the University of Cambridge on “Learning and Memory in the Brain,” which gave her valuable insights into how we can better support our kids’ learning journeys. With Skoop!, Xinyi aims to offer more than just information; she seeks to build a supportive community where parents can share their stories and feel less alone in their journey.
Our Stats so far
Education Centres
Well-informed Parents
Happy Children
New Listing Every Week
Our Journey
Here's a quick look at our journey and how we got here.
May 2023
Began working on Skoop app which was meant for people to share genuine reviews on service-related places in Singapore.
July 2023
Skoop app launched but we faced slow adoption and difficulties in getting people on board.
April 2024
After a year of testing, we went back to our core and asked ourselves the reason why Skoop started in the first place - which was to find helpful reviews on kid's education as a parent. From then on, the pivot happened and Skoop for education centres was born.
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Our Team
Joen
Full-stack developer by day, foodie by night. Joen loves exploring Southeast Asia and trying some of the world’s finest ingredients.
Joy
Growth hacker and product growth enthusiast. Love supporting female founders in their entrepreneurship journey. Outside of work, love to hangout with her furkids and travel with her husband.
Joanne
Joanne’s boundless enthusiasm and fresh perspective drew her to our team, fueled by her passion for education. As a professional videographer, Joanne excels in capturing compelling stories and moments with her creative eye.
Why Work with Us
If you're an education centre, our team is here to provide you valuable service and insights to grow your attendance and enrolments, no fluff!
Real-Time Support
Extensive onboarding and service calls if and when needed, to hel p you get started on our platform as an official listing.
Admin Panel
Upfront analytics of views, followers, and more from the admin panel as an official listed centre.
Seller Options
Sell your resources and courses online with us through our easy all-in-one platform at a low cost.
Email us to get started with your official listing and we'll send over all of the details.
Testimonials
Explore some of the best tips from around the city from our partners and friends.
“Beyond just attracting new students, the directory platform has connected us with a broader community of educational centres. This network has been invaluable for sharing best practices, collaborating on events, and staying informed about industry trends.”
Mrs. Farhana
Business Director
“As the owner of an education centre, I have always sought effective ways to increase enrolments and reach more students. After integrating our services with Skoop, I can confidently say it has been a transformative decision for our centre.”
Mr. Lau
Education Centre Owner
“Compared to traditional marketing avenues, the directory platform offers a cost-effective solution. The investment is relatively low, yet the return in terms of enrolment enquiries and conversions is substantial. The platform’s analytics also allow us to track the performance of our listing, giving us valuable insights into what works and what could be improved.”
Mr. Foong
Marketing Executive
“I like that Skoop is designed to connect educational centres with a targeted audience actively seeking learning opportunities. This means the traffic we receive through the directory is highly relevant and more likely to convert into actual enrolments. The directory’s search filters allow parents to find us based on specific criteria such as subject expertise, teaching methods, and extra-curricular offerings, aligning perfectly with what they are looking for.”